Remember that our build artifact is now a zipfile...

.appveyor.yml

@@ -1,5 +1,6 @@
 version: '{branch}.{build}'
 clone_depth: 1
+skip_tags: true
 
 environment:
   MSYSTEM: MINGW32
@@ -10,22 +11,29 @@ init:
 install:
   - set PATH=c:\msys64\mingw32\bin;c:\msys64\usr\bin;c:\msys64\bin;%PATH%
   - echo %PATH%
-  - pacman -S --noconfirm --needed make ninja mingw-w64-i686-libusb mingw-w64-i686-sqlite3 mingw-w64-i686-zlib mingw-w64-i686-gcc
+  - pacman -S --noconfirm --needed make ninja mingw-w64-i686-libusb mingw-w64-i686-sqlite3 mingw-w64-i686-zlib mingw-w64-i686-gcc zip
 
 build_script:
   - make
+  - zip -9 fluxengine.zip fluxengine.exe
 
 artifacts:
-  - path: fluxengine.exe
-    name: fluxengine.exe
+  - path: fluxengine.zip
+    name: fluxengine.zip
 
 deploy:
-  release: fluxengine-windows-client-v$(appveyor_build_version)
-  description: FluxEngine Windows client
+  release: FluxEngine Windows client version $(APPVEYOR_BUILD_NUMBER)
+  description: >
+    This is an automatically built version of the FluxEngine Windows client
+    which is generated whenever a significant checkin has happened. It's had
+    no testing whatsoever.
+
+    To use, download it, put it somewhere, and then run it from a cmd window
+    or other command line shell.
   provider: GitHub
   auth_token:
     secure: dfJjj7fWCoDUz+Ni11OcNPB/U3TNJFwNA2AsL++ChFjniUsZLlC6SDWHiL/t4FZo
-  artifact: fluxengine.exe
+  artifact: fluxengine.zip
   draft: false
   prerelease: false
   on: